Taking it easy,
for the earth
At Zeffer we have approached sustainability through the lens of Kaitiakitanga - guardianship and protection. This traditional Māori world view resonates with us in its commitment to conserving, replenishing, and safeguarding for the future.
Connection to the land
We have an intrinsic connection to our land here in Hawke’s Bay – especially the orchards and apples we rely on to be able to craft our range of beverages.
We are fortunate that our beverage-making process is naturally sustainable and generates little waste, but we do have an impact and as we grow so too does our carbon footprint. We are committed to minimising and offsetting this impact and are actively looking for ways we can have a positive effect on our environment, people, and community. Our goal is to tread lightly from orchard to can.
