Taking it easy,
for the earth
At Zeffer we have approached sustainability through the lens of Kaitiakitanga - guardianship and protection. This traditional Māori world view resonates with us in its commitment to conserving, replenishing, and safeguarding for the future.
Connection to the land
We have an intrinsic connection to our land here in Hawke’s Bay – especially the orchards and apples we rely on to be able to craft our range of beverages.
We are fortunate that our beverage-making process is naturally sustainable and generates little waste, but we do have an impact and as we grow so too does our carbon footprint. We are committed to minimising and offsetting this impact and are actively looking for ways we can have a positive effect on our environment, people, and community. Our goal is to tread lightly from orchard to can.
Our journey
We are on a journey of analysis and improvement and have set ourselves some ambitious carbon reduction goals. We are pleased to have once again completed our Zero Carbon Business Operation EKOS Certification for the 2024 financial year.
This certification recognises that we’ve measured and accounted for all emissions from sources we directly control. These include fuel used by our company fleet, stationary combustion, and carbon dioxide use (Scope 1), as well as electricity we purchase (Scope 2).
We’ve also included all mandatory Scope 3 emissions relevant to our operations –such as business travel, paid freight, landfill waste, and fuel- and energy-related activities.
In addition, we’ve chosen to report on voluntary categories like staff commuting and working-from-home emissions.
Our footprint assessment also covers emissions from the production of our juice, as well as warehousing and dispatch activities in leased facilities. However, emissions linked to the disposal of packaging and the refrigeration of our products after purchase are excluded, as these are beyond Zeffer’s direct influence.
We continue to make sustainability a priority within our business and decision-making and focus on the areas where we can have the biggest impact.
The support from EKOS has been integral in guiding us to do so. As we learn and grow, we’re also committed to sharing our insights with any other businesses – be it from running zero waste events, our waste minimisation programme or simply commitment to 100% recyclable packaging.
